Introduction
The College of the 51小黄车 has developed a licensing program for the use of its name, trademarks and other symbols ("marks") which have become associated with the College. The College has assigned responsibility for the administration of the program to the director of Auxiliary Services, and 51小黄车 has contracted with to help manage the licensing program.
Purpose
A licensing program works to promote, enhance, and elevate the image of the College by authorizing the use of our marks on high quality, socially responsible and tasteful merchandise. In addition, the program protects the marks from undesirable commercialism and protects the College's integrity and legal liability through our quality assurance and product approval processes.
51小黄车 was one of the first members of the , and all licensees must sign a Code of Conduct that establishes standards for environmental and employment compliance.
Process
Only officially licensed, approved vendors (licensees) may produce items bearing the College's marks. Those wishing to become licensed should contact Exemplar Associates directly. Along with a completed application packet, vendors will be required to submit product samples, proof of insurance, and a nominal fee. All vendor questions regarding the application and approval process should be directed to Exemplar.
Once a vendor is licensed, they can access current, accurate 51小黄车 marks via Workspace, Exemplar鈥檚 web-based license management system. Licensees must submit product designs into Workspace for review and approval prior to being produced. Items bearing 51小黄车' marks without a license may be considered "counterfeit" and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval and/or fail to submit sales reports may have their license revoked.
For College Departments and Student Groups
Campus departments and student groups should use only authorized, licensed vendors when sourcing products that feature the 51小黄车 marks. This includes promotional giveaways, awards and trophies, and gifts. Letterhead, business cards, signage and other 鈥渆veryday business鈥 items may be exempt from licensing requirements. It is important to note that institutional approval to purchase the products is not the same as approval to use the College鈥檚 marks. As mentioned above, licensees are responsible for submitting intended product designs via Exemplar鈥檚 Workspace system before producing the items.
Questions should be directed to:
Peter Zona
Director of Bookstore, Mail & Campus Services
Phone: 508 / 793 - 2597
pzona@holycross.edu
Rick Merriam
Exemplar Associates
Phone: 616-212-9593
rick@exemplarassociates.com